COLOR WOW

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days

Long-lasting lift, body and fullness
Not stiff, sticky or brittle – keeps hair soft, and aloft!
Unique clear polymers won’t yellow or darken color.
Can be used on damp or dry hair.

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection

The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types.

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines

The best all-in-one curl enhancing product!

#1 Anti-humidity protection that lasts through 3-4 shampoos