AS I AM

When it comes to finding hair care for your curls, you want a product designed with you in mind because your curls are special! The line of hair care products called As I Am was made with this idea at its core. As founder, Dr. Ali N. Syed traveled around the world and spoke with curlies from different countries; the question was always posed of what types of products a curly girl could use that was meant for curly hair specifically. Seeing a void in products aimed at meeting the needs of curls that are tightly coiled, Dr. Syed created As I Am. These carefully formulated products supply coily curls with care tailored to their needs. Using natural ingredients for hair care your curls will love, every option offers nourishing care to help you achieve your best curls.