COLOR WOW

Hard water detox removes color-distorting minerals in 3 minutes for brighter, shinier, silkier hair

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.

First-of-a-kind non-drying volumizing technology; no alcohol or salts; instantly thickens; lasts for days

Long-lasting lift, body and fullness
Not stiff, sticky or brittle – keeps hair soft, and aloft!
Unique clear polymers won’t yellow or darken color.
Can be used on damp or dry hair.

Easy detangling and super weightless hydration for fine, thin hair; 3 levels of heat protection

The only 100% clean, sulfate-free shampoo that leaves no residues. For all hair types.

Best root touch up that covers greys + dark roots, refreshes highlights, thickens + perfects thinning hairlines

The best all-in-one curl enhancing product!

#1 Anti-humidity protection that lasts through 3-4 shampoos