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JOICO DEFY DAMAGE PROTECTIVE MASQUE 150ML

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

JOICO DEFY DAMAGE PROTECTIVE MASQUE 150ML

C$24.00

JOICO HYDRASPLASH HYDRATING CONDITIONER

JOICO HYDRASPLASH HYDRATING CONDITIONER

JOICO HYDRASPLASH HYDRATING CONDITIONER

C$18.00

JOICO POWER SPRAY FAST-DRY FINISHING SPRAY

Power up with an ultra-firm-hold hairspray that delivers a fine aerosol mist – minus flaking and frizz. With protection against humidity, heat styling, pollution, and UV rays, this powerhouse of 3-day hold stands up and shines.

JOICO POWER SPRAY FAST-DRY FINISHING SPRAY

C$21.00

JOICO JOIFULL VOLUMIZING SHAMPOO

We’re setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil & dirt known to weigh down fine hair. Leaves strands clean with a sheen—uniquely nourished & ready for body with a natural feel.

JOICO JOIFULL VOLUMIZING SHAMPOO

C$18.00

JOICO JOIMIST MEDIUM HOLD 300ML

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility.

JOICO JOIMIST MEDIUM HOLD 300ML

C$21.00

JOICO K-PAK CUTICLE SEALER 1L

JOICO K-PAK CUTICLE SEALER 1L

JOICO K-PAK CUTICLE SEALER 1L

C$36.75

JOICO MOISTURE RECOVERY SHAMPOO

Gently cleanses hair without stripping vital moisture
Helps replenish loss moisture
Restores smoothness & elasticity

JOICO MOISTURE RECOVERY SHAMPOO

C$17.00

JOICO JOIWHIP 300ML

Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair masterpiece you choose to create. Trust us, your work will shine and tower over the rest of them.

JOICO JOIWHIP 300ML

C$22.50

JOICO FLIP TURN VOLUMIZING SPRAY 300ML

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down!

JOICO FLIP TURN VOLUMIZING SPRAY 300ML

C$21.00

JOICO VERO K-PAK COLOR INTENSITY CLEAR MIXER

JOICO VERO K-PAK COLOR INTENSITY CLEAR MIXER

JOICO VERO K-PAK COLOR INTENSITY CLEAR MIXER

C$11.99

JOICO K-PAK INTENSE HYDRATOR 250ML

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.

JOICO K-PAK INTENSE HYDRATOR 250ML

C$20.00

JOICO BLONDE LIFE VIOLET CONDITIONER

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

JOICO BLONDE LIFE VIOLET CONDITIONER

C$21.00

JOICO COLORFUL CONDITIONER

Colorful Anti-Fade Conditioner for color longevity - brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness & shine, while providing protection against the big fade.

JOICO COLORFUL CONDITIONER

C$18.00

JOICO DEFY DAMAGE SHAMPOO

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—

JOICO DEFY DAMAGE SHAMPOO

C$55.00

JOICO JOIFULL 1L DUO

Includes:

Joico Joifull Volumizing Shampoo 34oz
Joico Joifull Volumizing Conditioner 34oz

JOICO JOIFULL 1L DUO

C$101.50

C$64.00

JOICO VERO STAIN REMOVER 4OZ

Joico Vero Color Stainless Color Stain Remover is part of the Vero Color System, this is superior color stain remover works on the toughest stains.

JOICO VERO STAIN REMOVER 4OZ

C$14.50

JOICO K-PAK COLOR THERAPY COLOR PROTECTING SHAMPOO

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair.

JOICO K-PAK COLOR THERAPY COLOR PROTECTING SHAMPOO

C$43.50

JOICO JOIFULL VOLUMIZING STYLER 100ML

Fuller, thicker, bouncier hair
24-hour style retention*
Provides long-lasting humidity protection*
Instantly adds shine
Easily add lasting lift and body
Long-lasting humidity protection
Protects from thermal damage for up to 450°F

JOICO JOIFULL VOLUMIZING STYLER 100ML

C$21.25

JOICO HYDRASPLASH HYDRATING SHAMPOO

The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.

JOICO HYDRASPLASH HYDRATING SHAMPOO

C$18.00

JOICO JOIFULL VOLUMIZING CONDITIONER

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down.

JOICO JOIFULL VOLUMIZING CONDITIONER

C$40.00

C$32.00

JOICO RISE UP POWDER SPRAY 9G

Raise the stakes –and flat hair. Hair is instantly and beautifully volumized, full, and uplifted.

JOICO RISE UP POWDER SPRAY 9G

C$18.00

JOICO JOIGEL MEDIUM 250ML

You want hold, shine, pliability, and movement, without crunchy stiffness. This right-in-the-middle Styling Gel is designed to deliver all the right stuff –plus moisture, body, and protection from pollution* –in one fell swoop.

JOICO JOIGEL MEDIUM 250ML

C$16.99

JOICO K-PAK HOLIDAY TRIO

This kit contains:

1 x 300ml JOICO K-PAK Reconstructing Shampoo
1 x 250ml JOICO K-PAK Hydrator Intense Treatment
1 x 150ml JOICO K-PAK Reconstructor Deep Penetrating Treatment

JOICO K-PAK HOLIDAY TRIO

C$60.00

C$46.00

JOICO BLONDE LIFE VIOLET SHAMPOO

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

JOICO BLONDE LIFE VIOLET SHAMPOO

C$21.50