JOICO

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity.

This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup & debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color

Every artist needs their favorite tool… and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair masterpiece you choose to create. Trust us, your work will shine and tower over the rest of them.

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility.

We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses.

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down!

JOICO VERO K-PAK COLOR INTENSITY PEARL PASTELS 4OZ

JOICO VERO K-PAK COLOR INTENSITY 4OZ

JOICO VERO K-PAK COLOR INTENSITY METALLICS 4OZ

JOICO VERO K-PAK COLOR INTENSITY 4OZ

JOICO VERO K-PAK COLOR INTENSITY CLEAR MIXER

Is your hair so parched, so thirsty, so starved for moisture that only a serious drink can quench its thirst? This intensely hydrating treatment turns on the waterworks to help even extra-dry, over-processed hair feel soft, smooth, and touchable again.

Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while sending brass packing.

JOICO K-PAK RECONSTRUCTOR DEEP-PENETRATING TREATMENT 150ML

JOICO K-PAK RECONSTRUCTING CONDITIONER

Colorful Anti-Fade Conditioner for color longevity - brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness & shine, while providing protection against the big fade.

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified

FOR BOND STRENGTHENING & COLOR LONGEVITY

Replenish moisture and build resilience every day without weighing hair down.

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—