JOICO

Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the aid of your coif. Ability to actually increase hair strength and reduce breakage.

JOICO K-PAK H.K.P LIQUID PROTEIN CHEMICAL PERFECTOR 300ML

A luxurious daily conditioner that cares about your color as much as your hair.

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind

JOICO VERO K-PAK COLOR INTENSITY LOVE AURA COLLECTION 4OZ

It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity.

This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup & debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility.

We know that it can take great styling tools to get your hair looking just the way you like it; yet we also know that exposure to these thermal gizmos can do a drying, damaging number on your tresses.

JOICO VERO K-PAK COLOR INTENSITY PEARL PASTELS 4OZ

JOICO VERO K-PAK COLOR INTENSITY 4OZ

JOICO VERO K-PAK COLOR INTENSITY METALLICS 4OZ

JOICO VERO K-PAK COLOR INTENSITY 4OZ

JOICO K-PAK RECONSTRUCTOR DEEP-PENETRATING TREATMENT 150ML

JOICO K-PAK RECONSTRUCTING CONDITIONER

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified

FOR BOND STRENGTHENING & COLOR LONGEVITY

Replenish moisture and build resilience every day without weighing hair down.